Social Networkers? Attitude Towards Online Social Networking: Insights From Automobile Manufacturing Industry In The United Kingdom

DISCUSSION OF FINDINGSThe chapter presents pertinent discussions regarding the findings of the study in relation to the nip for hypotheses mentioned in the previous chapters . The discussions are divided into sections that correspond to the drop back research hypotheses : a ) favorable networkers get hold of a exacting attitude towards online companionable networking sites owned by simple machine manufacturing companies with tokenish potential threats to their core business , b ) friendly networking is an impressive medium in achieving the play along s objectives , c ) the users possess a prescribed level of satisfaction towards brotherly networking sites .

The primary locate of the chapter is to respond to the hypotheses through the data collect from the respondents and the insights gained from the literature reviewSocial networkers have a positive attitude towards online social networking sites owned by automobile manufacturing companies with minimum potential threats to their core businessThe term positive attitude is defined by the pursuance variables : a perceptions regarding the importation of the information in the SNS of the company , b ) perceptions on the issuing of membership in the company s SNS to the soul user s devotion to the company , c ) perceptions regarding the need for avail in the company s SNS , d ) frequency of participation in the company s Facebook knave , and e ) opinion on whether it is a good pipeline for communicating unpleasant comme! nts regarding the company . establish on these variables , bulk of the respondents manifested a positive attitude towards social networking sites owned by automobile manufacturing companies but the potential threats to...If you involve to get a full essay, order it on our website: OrderCustomPaper.com

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