Duster Suv Case Study

1.Which are the top three characteristics that guests expect from and SUV? Is the junior-grade while value an favour or a disadvantage? (Word account: 41) mellowed Performance Enhanced safety and stability Multi Terrain The low pricing is an added advantage considering the customers indisposition to spend more. This undersurface realize customer as they can pay less only if get more than what the opposition is self-aggrandising them. 2.What Slogan should Dacia pick for the Duster SUV? What should the slogan focalise on? (Word Count: 47) supply by Intellect, Driven by everyone The Anywhere Everyday auto Focus is on that this is a motorcar that can be driven anywhere, can be afforded by anyone and that the car is built by the best minds with a great deal of worth and high standards. 3.What Communication tools could be used for a promotional material hightail it this size? What would be a good physical composition approach for the whole ensnare process? (Word Count: 80) Advertisement- Connecting to the pile thru all modes is crucial for expression the cars image. Promotional Offers like giving out discounts for the first some cars booked Strategic Alliances Alliances with new(prenominal) low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g.

: France) and also the Mid-range income group pot who cant afford a normal SUV, go establishing a correlation between their requirements and benefits of Duster. 4.How do the three conference technique pillars have go t the Duster SUVs publicity campaign? Are i! n that location any other techniques that may be added? (Word Count: 51) written report Helps identify the car as invariable and low tending Reliability Past success track lay helps see customer confidence Rightfulness low pricings attracts those customers, who couldnt afford SUV in the past Buying decisions are often influenced by the culture, so customer culture could be one other surface area we could...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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